Tuesday, November 01, 2005

"Ingredients"

For anyone that wonders about the contents of packaged food, there's a great story in the NYT today on a law that is being pushed by the Organic Trade Association, an industry lobbying group, to loosen the rules on what can be marked as "USDA Organic."

From what I can see, the tale appears to be:
1. Huge companies (Kraft, Kelloggs, etc) buy little "organic" or "health food" companies like Boca or Fresh Samantha.

2. Said companies find that organic produce can be too expensive sometimes.

3. They don't want to have to make it organic anymore.

Have a read.

Also, I first learned about all the purchases of the small companies (that make so many of the foods-in-packages-with-brands that I buy) from a fascinating site called Oligopoly Watch. The Business of Food is something to keep an eye on, unless you live on your own farm. On an island. Out of the jurisdiction of any country. Protected by high walls. Surrounded by a hurricane that keeps planes and helicopters away. And paratroopers.

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