Wednesday, November 22, 2006

I'm a big fan of the series of Dunkin' Donuts ads with They Might Be Giants songs - they're fun, they're odd, and it's great to see TMBG back in the public eye. But the new one, focusing on the
strange mix of French and Italian used in coffeeshops like Starbucks, completely rubs me the wrong way.

It's too literal, and too mean-spirited. Its the equivalent of a negative campaign ad in the course of their generally positive sequence.

They're trying for that "we're down to earth American-ness" thing, as opposed to some elite, European advertising straw man, but in this country of immigration debate and Minutemen, mentioning explicitly that people should come to Dunkin Donuts because they "speak English" rings a little xenophobic, or worse.

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