Sadly, No! writes on the article the other day on the "re-branding" of the military, "Pentagon tries to learn from Madison Avenue":

See, I’m not sure if this sorta thing is something that can be solved through re-branding. At the end of the day, nobody likes having their country invaded, even it’s by giant bunnies who give away free carrots and celery sticks to children in order to liberate them from crappy nutrition. I mean, you can’t sell people shit sandwiches just by putting them in pretty packaging. Instead you have to, you know, make them not be shit sandwiches.