They Write What We Tell Them To Write

Many have been quoting this, but it's really quite revealing. This is Dan Bartlett, former Counselor to the President under GWBush, speaking to Texas Monthly about right-wing blogs:

That’s what I mean by influential. I mean, talk about a direct IV into the vein of your support. It’s a very efficient way to communicate. They regurgitate exactly and put up on their blogs what you said to them. It is something that we’ve cultivated and have really tried to put quite a bit of focus on.

My bold.