"I'm With the Brand"

Carrie Brownstein, former Sleater-Kinneyist, and current occasional blogger at npr.org, addresses the brandification of rock stars:

Imagine putting brand stickers on your car, following brands around the country, asking for a brand's autograph, or trying to sleep with members of the brand. Frankly, it wouldn' be as fun. So, before Bright Eyes puts their name on a hybrid car or Feist comes out with a line of handbags, they should remember that their fans would likely be embarrassed to utter the words, "I'm with the brand."