Three Weeks

Mark Cuban, who states that he originally started his blog to "respond to a story that I felt misrepresented the email exchange I had with the reporter," gives some adviceg:

For anyone who is getting attention they would not like, if you can just deal with it, and not generate any new news or stories about yourself, than all the attention will go away in 3 weeks.

In 3 weeks, unless you do something new, even the media gets bored with the story. They run out of ridiculous headlines. They cant get even the smallest blogs to reference them. The juice runs dry and by then someone else has is the story. More importantly, if you can stay out of the news for a while, your 3 week run will have been completely forgotten.

Its also important to recognize that the 3 weeks rule does not apply to good news. If you cure the common cold, save a person from drowning, feed the poor, or do something nice that does get a headline, it will not be carried forward for 3 weeks. You will get 1 day in the news, and then 10 blogs will write about it, and then after 3 days, it will be forgotten by all by those involved in the story and your friends and relatives.

This doesn't apply to presidential candidates, I suppose.